Talent Discovery & Artist Development Agency
Specialised in discovering and nurturing up and coming talent from Switzerland

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Dear everyone,

After much thought and with heavy hearts, we’ve made the difficult decision to close Young and Aspiring as of May 31st for health reasons.

This may come as a surprise to many of you, and it also took us some time to come to terms with this decision ourselves. Since becoming self-employed in 2019, Young and Aspiring has influenced virtually every aspect of our lives in one way or another and quite literally became part of our very own DNA. Pursuing work with this much passion and conviction often also means putting yourself – and in our case, our health – second.

Terms such as exhaustion, anxiety disorders, stress and burnout have long been common in the music industry, yet the warning signs are still too often ignored, suppressed, or even denied. For this reason, it is especially important to us to be open with you. The truth is: we were not spared from these struggles either, and unfortunately we now have to face the consequences. After many intense conversations, we came to the conclusion that without taking drastic action, real positive change would not be possible.

The constant pressure, the feeling of being “always online and available”, the rapid technological developments and the resulting distancing of art from its human element gradually became a heavy burden for us. The stress that came with it eventually led us to associate our work with negative emotions. Where once a large, blazing fire burned within us, today only a small ember remains. We never would have imagined it would come to this, especially since we have felt a deep connection to music since childhood and always dreamed of making a living from it. In order for that love to return – and for us to recover both mentally and physically – we now need distance, rest, and time.

We still strongly believe in the importance – and the magic – of music in society. And we have never doubted the relevance of our work in artist development, meaning the building and nurturing of emerging artists. Because without the next generation, there is no future.

At this point, we want to express a heartfelt THANK YOU to all our artists and partners. The time we’ve spent growing together truly means the world to us, and we’re incredibly grateful for all the experiences we’ve shared over the past years. But now it is time for us to start a new chapter.

Our current projects will continue to be handled by us as usual until May 31st and we will remain available for you during this time. Promoters who have booked shows with us that are scheduled after May 2026 will of course be informed by us about the next steps in due time.

Before saying goodbye, we would like to leave you with the following thought:

“It’s worth burning for something, as long as the flame doesn’t burn you out.”

If you ever find yourself in a similar situation, please talk to the people around you and seek help early.

Take care of each other and thank you for everything.

Alain & Arthur

Young and Aspiring
2019 – 31.05.2026

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ABOUT US

Young and Aspiring is an artist development agency based in Lucerne, Switzerland. We are specialised in discovering and nurturing up and coming talent and offer bespoke artist development deals covering Artist Management, Booking, Label Services, Music PR, Playlist Promotion and Consulting. Our goal is to reach the largest possible audience for our developing acts and help them fulfil their vision.

Our team members carefully honed their skills across various projects including record labels, promotions agencies, bands and more. We pride ourselves with a strong DIY mentality and pro-active work ethics in order to achieve the best possible output for our artists.

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SERVICES

Artist Management:
Our aim is to build a rapport with the artist; enabling an overall professional and productive atmosphere. We deal with taking care of your day-to-day business and promise to act in your best interests to represent you as an artist of the best of your potential.

Booking:
An artist develops their talent and finds their ground by playing live which is why we strive to get you out on the stage as often as possible to get the exposure, promotion and publicity you rightfully deserve. We aim to slot you into established venues working alongside reliable promoters that best suits your musical endeavours.

Label:
Our in-house label is taking care of your digital distribution, promotion, publishing and marketing needs in order to market your release in the best way possible. We also make sure your release gets pitched to the respective people at Spotify, Apple Music, Deezer etc. to guarantee maximum reach.

Music PR & Playlist Promotion:
We provide our artists with extensive press campaigns, local and national radio plugging as well as playlist promotion (Spotify, Apple Music, Deezer, Tidal, Filtr, Digster, Independent Playlisters etc.) within the GSA territory (plus further options where applicable). We target both major and independent tastemakers in order to guarantee optimum coverage.

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HYPED – SWISS MUSIC

HYPED by Young and Aspiring is a playlist showcasing the best emerging artists from Switzerland – Weekly updates and spotlight artist features. Submit a track here.